As the Agency on Record for Too Yumm! ever since their launch in April 2017, SquareOne has been an integral force behind the brand’s digital marketing strategy. Launched during IPL 2017, my team and I were responsible for the initial marketing strategy, establishing their social media presence and digital creative direction for the brand for the launch of their Foxnuts and Wheat Thins range of products. After on-boarding Virat Kohli as the new brand ambassador, Too Yumm! then launched their Veggie Stix and Mutigrains Chips range of products in December ’17 and May ’18 respectively. Playing crucial roles in both these campaigns, we were instrumental in hitting 8.5M+ video views in less than a week in December and then overhauling that with 15M+ video views during the May campaign. We were also responsible for keyword research and listing optimization for the brand’s product on Amazon Pantry.