DDP Property Australia

Refreshing creatives, improving discoverability & reducing lead acquisition costs

DDP Property Australia

Zaki Ameer and Dream Design Property Australia use their unique rapid portfolio growth strategies to make everyday Australians into property investment tycoons! With over 1100 property deals closed in the last five years, the brief was exceedingly simple – refresh the creatives for the brand on social media, and reduce their digital lead acquisition costs. After taking a fresh, flat, modern outlook to their creatives, my team and I were successful in reducing lead acquisition costs by 30% in the first month itself, by pinpointing their extremely focussed TG in Australia and serving razor-sharp search and display ads. In slightly over 2 months, we were successful in ranking the website for key, extremely competitive search terms in the top 30, with 8 keywords moving significantly above in the rankings, and a cumulative improvement of 84 ranks across all target keywords.

Digital Agency

SquareOne Marketing

Date

June 3, 2018

Category

Creatives, Digital Marketing, SEO/SEM, Social Media